Case study — BFSI · 2024
Enterprise SEO turnaround
A regional bank’s digital properties were losing organic share to fintech disruptors. A 12-month EEAT + technical SEO programme restored category leadership.
- Non-brand organic
- +167%
- Category rankings restored
- #1
- Branded search lift
- +41%
01
Approach
What we ran
A twelve-month programme that started with the technical foundations and then rebuilt how the content was organised, so the site could rank on the terms the category actually searches.
- Full technical audit
- Content architecture rebuild
- Entity SEO
- EEAT programme
Full case studyThe anonymised long-form write-up for this engagement is being finalised. In the meantime we’re happy to walk you through the specifics on a call.
02
More work
Other engagements
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- 02A brand launch that broke even in 47 daysA skincare D2C brand needed to break even in its launch quarter to unlock the next round. Integrated brand + performance broke even in 47 days.
Talk to the team behind this work.
Book a free scoping call — we’ll walk through this engagement in detail and how it maps to your situation.