Case study — D2C · 2024
A brand launch that broke even in 47 days
A skincare D2C brand needed to break even in its launch quarter to unlock the next round. Integrated brand + performance broke even in 47 days.
- To break even
- 47 days
- Launch-quarter ROAS
- 3.4x
- Homepage → PDP CVR
- +74%
01
Approach
What we ran
A founder-led launch taken end to end — identity and storefront built in-house, then a paid and influencer launch pushed live against a break-even deadline.
- Brand identity
- Shopify build
- Meta and Google campaigns
- Influencer
Full case studyThe anonymised long-form write-up for this engagement is being finalised. In the meantime we’re happy to walk you through the specifics on a call.
02
More work
Other engagements
- 013x qualified pipeline in nine monthsA Series B B2B SaaS platform came to us with a stalled paid engine and flat organic. Nine months later, MQL volume tripled and blended CAC dropped 38%.
- 02Enterprise SEO turnaroundA regional bank’s digital properties were losing organic share to fintech disruptors. A 12-month EEAT + technical SEO programme restored category leadership.
Talk to the team behind this work.
Book a free scoping call — we’ll walk through this engagement in detail and how it maps to your situation.