Content
Content Strategy Services
Before YRSK Digital writes a single word, we map out a content strategy: goals, audience, calendar, and the gaps your competitors haven't filled yet.
12+ yrs
Years of experience
100+
Clients served
600+
Projects delivered
75%
Client retention
Services
Content Strategy services
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Content Planning
Content planning services build the strategic layer: topic cluster maps, editorial calendars, production capacity planning and measurement frameworks. The plan that turns content from cost to compounding asset.
- Cluster map (hub + spokes)
- 12-month editorial calendar
- Production capacity plan
- Content briefs template
- Success metrics framework
Content Audit
Content audit services catalogue every published piece, score it by traffic, rankings, conversions and freshness, and produce a decision matrix: keep-as-is, refresh, consolidate, redirect or delete.
- Full content inventory
- Traffic & ranking scoring
- Refresh priority queue
- Consolidation candidates
- Redirect map
- Delete list with justification
Editorial Calendar Management
Editorial calendar services build the operational content plan: what publishes when, on which channel, for which audience, tied to which product/business milestone. Delivered as a Notion or Airtable workspace your team can run day-to-day.
- 12-week calendar
- Weekly cadence design
- Channel + format mapping
- Business-milestone alignment
- Notion/Airtable workspace
- Editorial workflow (draft → review → publish)
Content Strategy Goals
Content goal setting services define what success looks like: which metrics matter (organic sessions, ranking keywords, MQLs, AI-Overview citations, share-of-voice), what target level, on what timeline. So the content program stops running on vibes.
- Metric selection
- Baseline benchmarking
- 12-month target setting
- Reporting cadence design
- Owner accountability map
Target Audience Research
Target audience research services build actionable audience profiles from real customer interviews, surveys, sales-call transcripts and community observation. Delivered as personas + jobs-to-be-done + language-of-the-customer document teams can write from.
- 5–15 customer interviews
- Survey design + analysis
- Sales-call transcript review
- JTBD mapping
- Voice-of-customer document
- Persona documentation
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